Black and white tile interior for New York Minute Burgers, Highpoint

Black and white tile interior for New York Minute Burgers, Highpoint

New York Minute

Curved roof and lighting design bring Elements of the Subway and Boradway to New York Minute Burgers

Curved roof and lighting design bring Elements of the Subway and Boradway to New York Minute Burgers

Copper pipes, columns and tiling work together to create a New York Glamour

Copper pipes, columns and tiling work together to create a feeling of New York glamour

The first conversations we had with the owners of the New York Minute burger chain were about colours, lighting and furniture. After collaborating on two of their stores, in Carlton and East Brunswick, we were asked to spearhead the creation of the franchise’s ‘off street’ outlet inside Highpoint Shopping Centre.

From our first discussions with the owners, the name of their restaurants, ‘New York Minute’ was central to our approach. The vision became to create a stylish, glamorous space that would transport diners to the Big Apple: a mixture of Broadway, the art deco era and a classic American diner.

Our approach was inspired by a re-interpretation of 1930s Broadway in the choice of lighting and a distinctive black and white palette.

Tessellated tiles and copper cladding add glamour and style to theatrical effect. The result provides a real ’night on the town’ feel. We worked closely with graphic designers Fox and Lee to incorporate the signage elements throughout.

In keeping with the owner’s belief that people are central to the success of New York Minute, we incorporated an open line of sight between the kitchen and dining area, with plenty of room to accommodate busy interactions as customers order their food at the front counter.

Turning a brand into an environment is something we believe in, and our work with New York Minute is testament to this.

Working with New York Minute was an opportunity to create an environmental experience different to any other ‘hamburger joint’ in Melbourne, giving us the freedom to be more theatrical and more playful with materials, lights and the spaces we created.

Tiles recreate the skyline of New York City

Tiles recreate the skyline of New York City

View into the kitchen from the foodcourt

View into the dining area and kitchen from the foodcourt

Info
Project Leader
Antony DiMase
Building Surveyor
REDDO – Glenn Driscoll 
Graphic Designer
Fox and Lee
Photographer
Trevor Mein
Curved wall with cutout to connect kitchen and front of house sections

Curved wall with cutout to connect kitchen and front of house sections

Counter at New york Minute Highpoint

Counter at New York Minute Highpoint

Bright copper brings light into the inset of Highpoint New York Minute

Bright copper brings light into the inset of Highpoint New York Minute

Black and white tile interior New York inspired restaurant

1930’s Broadway inspired interior at New York Minute Burgers, Highpoint

Copper pipe detail, hospitality interior,  designed by DiMase Architects

Copper pipe detail for interior fit out at New York Minute Burgers, Highpoint

Burger restaurant staff, hospitality branding

New York Minute Burger staff member, New York inspired interior design.

Black and White tiles burger restaurant interior

New York inspired burger restaurant with black and white tiles and bulb lighting.

Humble Hamburger, Burger restaurant, Black and White

1930s Broadway inspired interior at New York Minute Burgers, Highpoint

Humble Hamburger, Burger restaurant, Black and White

Humble Hamburger copper signage and burger date at New York Minute Burgers

Details
Project Type
Hospitality Venue
Completion
2018
Full Architectural Services
Location
Highpoint Shopping Centre and Carlton
Main Materials
Tiling, Black Stucco